Item: HubSpot CRM
Rating: 8
Author: Ignacio Cruz

Use Cases and Deployment Scope

We use the whole suite of HubSpot CRM: sales HUB, service HUB and marketing HUB. All in the professional level.
The sales HUB has scaled a lot in functionalities for Outbound sales, integrating all the chennels you need as a sales rep for contacting the leads.
For us, as a SaaS company, is really great having the sales HUB integrated with the service HUB. Although, the service HUB is not the best, it takes care of the mayority of funcionalities you need to take care of your customers.

Pros and Cons

Sales Sequences
Managing tasks
Clasiffication of contacts

Phone calls
Service HUB
Coaching

Return on Investment

Marketing HUB (bad investment, high cost and poor results)
CRM
Capabilities for contacting outbound leads (phone calls, sales sequences)

Alternatives Considered

HubSpot Academy, HubSpot Business Card Scanner, HubSpot Sales Hub, HubSpot Service Hub, HubSpot Meeting Scheduler, Brevo, ClickUp, Freshsales and Freshdesk

We used to use Freshworks for our CRM, and HubSpot CRM exceeds on having all the platform integrated, you don't need to hire different platforms, as you have all the information in the same place.
We had to stop using the Marketing HUB professional, and started using Brevo for email marketing purposes.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Brevo, ClickUp, DeepL

Likelihood to Recommend

HubSpot CRM is well suited for managing the whole customer cycle of your company. We are a SaaS company and it works great for us combining the outbound and inbound process, and having the customer success team working together with sales.
If you need sales sequences, integrated phone calls, customizable profile of contacts and companies, and a good pipeline manager, this will be great for you.
The price is a little bit high, specifficaly the Marketing HUB, which is really complicated to implement without a partner.

HubSpot CRM is a great platform, a little bit expensive, but worth it

Overall Satisfaction with HubSpot CRM