Iterable Survey Review
May 17, 2023

Iterable Survey Review

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable to deploy our global email campaigns and US SMS. We also utilize Digioh.
  • Communication with onboarding team
  • Journeys
  • New tools and optimizations
  • Reporting
  • Integrations
  • International Education for best practice (for global accounts)
  • Has increased OR with better sender's reputability
Nothing that isn't available on other ESPS. Moving over to omnichannel is a new learning curve for me, but I do like the idea of functionality around channel optimization
We have just migrated in March so nothing here that is really a driver that we can call out
When compared to Resci it actually seems less user friendly since it does not save our MANY template changes. Additioa lly setting up an AB Test as an experiment is not user friendly. I would advise updating list option to split audiences into groups. When compared to Attentive (speaking for INTL accounts only) Iterable seems very behind and does not seem to know best SMS practice... or much on international best practice also

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

No

Personally this onboarding has not been great. While the team is friendly we have experienced bugs, what feels like daily issues, and have to create our own workarounds. I feel like the platform is not as intelligent as it is pitched.

Iterable Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
A/B testing
2
Mobile optimization
5
Email deliverability reporting
1
List management
2
Triggered drip sequences
Not Rated
Dashboards
1
Standard reports
1
Custom reports
1
API
4
Role-based workflow & approvals
4
Customizability
5