Iterable is It

We use the Iterable platform as our main platform of customer-facing communication. We are able to communicate to our with our customer base via multiple channels which include email, sms, push for web notifications. We also use it to create customer-driven lifecycle journey workflows that allow us to automate communications at a set rate.

I am able to set up and decide on what channels I use and when. I can create segments, identify customer engagement and set up different timing and cadence messaging to customers without asking my data science team for a list or for metrics around engagement. Iterable also has a feature in the journey flows that allows me to test different channels and then make decisions in optimization based on the channels that a customer better engages with it has saved us time in building templates so we don’t have to do 60 versions of something we can have a handful of templates that dynamically populate images, URLs, and content based on user profile fields

With Iterable, I am able to put the customers' preferences first by partnering and integrating with Digioh, which allows us to create and manage our own manage, preferences form, where we can get information from the customer and save it to their user profile, we can also utilize journeys to send to customers based on their engagement through the channels and timing that is best for the individual instead of sending out a blast to everyone with the same contact through the same channel at the same time.