Khoros Marketing vs. Later
July 18, 2023

Khoros Marketing vs. Later

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Care

Overall Satisfaction with Khoros Marketing

Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.
  • Scheduling static posts or images ahead of time
  • Finding comments users leave on our posts
  • Responding back to commenters
  • Scheduling/Posting video assets
  • Not having to open the app to answer some of the comments
  • It is very time consuming to make certain posts
  • Add link in bio to the platform
  • Let us add Facebook/Instagram at the same time
  • Add Threads
  • Improved management of comments
Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
It's nice to spot spam.
I could see this working very well for BIG accounts as well as small ones.

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

No

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

No

I like Later a lot because it lets us implement the link in bio and make Facebook + Instagram posts at the same time, which cuts time in half.
It is great for scheduling posts on the weekends, but it is not great for scheduling video posts. The secondary app used for this does not work for me - so I end up just wasting a lot of time trying to make it work. It would be nice to be able to see ALL comments in one space too.

Khoros Marketing Feature Ratings

Boolean keyword searches
4
Filtering out noise/spam
6
Sentiment analysis
4
Broad channel coverage
8
Content planning and scheduling
3
Audience targeting
4
Workflow management
2
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
8
Not Rated
Facebook
9
Instagram
6
Mobile access
2