Great documentation, easy to learn and use
July 05, 2023

Great documentation, easy to learn and use

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We used it bring in data from the website then trigger automated flows from their behavior. We like the easy configuration of the email and SMS pop-ups to capture opt-ins. We also use this for ad hoc email campaigns and their templates to help easily build emails. The help documentation is very useful and easily searchable making the system easy to learn and use.
  • Easily configure pop-ups to capture email opt-ins
  • Template options to help build out email flows and campaigns
  • Easy segmentation options
  • Being able to update/edit a trigger within in existing flow
  • Default report ideas/options
  • Saves time and can execute quicker
  • Higher personalization
  • Shopify
The integration was pretty quick and seamless.
We can see purchase information and target based on how a customer is interacting with us. Then we can use this information and set-up personalized flows so the customer is receiving the right information at the right time.
It's been a combination of acquisition and retention. We like the pop-up capabilities and are just starting to get into the upsell part with the catalog integration.
Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and search for the needed information.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

I wasn't involved with the implementation phase

Would you buy Klaviyo again?

Yes

It's easy to configure and set-up from the automated flows to the email templates. You don't necessarily need to be an HTML expert or engineer to use this. It may not necessarily be as suited for complex data architectures where data flows from multiple streams.

Klaviyo Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
5
Calendaring
7
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Third-party software integrations
Not Rated