Klaviyo - fantastic for ecommerce businesses
October 26, 2023

Klaviyo - fantastic for ecommerce businesses

Solomon Poon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo for onboarding, cart abandonment and retention flows to our ecommerce customers. In addition, we use it to send ad-hoc emails on promotions and updates. We depend heavily on its segmentation abilities. We often segment our list based on attributes such as country, gender, and purchase behaviours. This has allowed us to do better targeting and increases the conversion rates of our campaigns.
  • Segmentation
  • Targeting
  • Data management
  • Sync with Shopify
  • Customer service takes a while
  • Pricing not as competitive as others
  • Higher revenue
  • Higher engagement rates
  • Higher participation in marketing campaigns
Very easy to integrate with Shopify
Klaviyo has a fantastic smart segmentation ability. For example we give it our list of emails and it can tell us the percentage of males and females.
Acquisition flows, onboarding flows, cart abandonment flows
Klaviyo is much much better for micro-segmentation needs especially in e-commerce.

Very simple to use as well.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Well suited - ecommerce stores especially which require segmentation for personalization of email flows (eg. onboarding sequences). Highly recommend for Shopify stores especially

Not so well-suited for B2B service businesses serving small amounts of clients

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Dashboards
9
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Third-party software integrations
9