Works Well with the Right Audience
Updated June 10, 2021
Works Well with the Right Audience
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is primarily used by the marketing team, but directly impacts the sales team. The problem we look to address is finding professionals with the capability of purchasing our solutions and involvement in the right industry objectives/organizations. We typically use the tool to identify potential prospects utilizing the marketing solutions title and organizational filters.
- Segmenting the audience - the filters can be fairly comprehensive
- Offering engaging, yet not overwhelming options for prospects
- Ability to drive awareness as well as demand generation
- Reporting can be improved to be able to overlay information and potentially connect back to Salesforce.
- A similar title function - would be great to offer something where you can see similar titles to include in the filtering. So many titles aren't standardized so it could increase the audience size if you could do this.
- Sponsored posts would be a great addition. They may offer this now, but the last time we leveraged the solution it was limited in terms of the functionality and what it would look like on the prospect's feed.
- Lead Generation
- Brand Awareness
- Audience Engagement
LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type of persona that can be harder to reach through traditional channels.