Overall Satisfaction with LinkedIn Marketing Solutions
We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the one that we use the most is lead generation, since it has shown to be the most effective for us. We also sponsor our company page's posts, and have a lot of dynamic, follower, and text ads.
- Ad targeting
- Lead generation
- Data reporting
- Matched list creation (time)
- Support is bad, slow, and basically non-existant
- Slow platform
- Reporting
- Lead generation
- Targeting
- It allows us to target specifically the companies and job titles that we want, we love that it's the most specific platform to find who you want to target.
- The integration with Hubspot is great. Without it, we would have to do a lot of manual work to get campaign results.
- Matched lists: we have an ABM strategy at the moment, so being able to upload lists with the specific companies that we want to see our ads is great because we don't waste money /impressions on irrelevant companies.
- Retargeting: very important for us to retarget those that have been in contact with our content in the past, doesn't matter if it was outside of LinkedIn.
Google Ads and Facebook are too general, while LinkedIn Marketing Solutions lets us target specific profiles. With the other two you're never sure if the people that are going to see your ads are the appropriate ones, since they have no way fo knowing where they work or what they do. They're good for B2C, but not as good for B2B.
Do you think LinkedIn Marketing Solutions delivers good value for the price?
Yes
Are you happy with LinkedIn Marketing Solutions's feature set?
Yes
Did LinkedIn Marketing Solutions live up to sales and marketing promises?
Yes
Did implementation of LinkedIn Marketing Solutions go as expected?
Yes
Would you buy LinkedIn Marketing Solutions again?
Yes