Hard to Navigate LinkedIn Sales Navigator
February 19, 2018

Hard to Navigate LinkedIn Sales Navigator

Philip Pompetti | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

We used LinkedIn Sales Navigator (LISN) as a top-of-funnel lead generator. Its services include the ability to search for companies that fit a granular and specific set of metrics, allowing your company to start conversations with precisely the kind of individuals you want to. LISN is used exclusively by our sales team.

Pros

  • Large database/userbase
  • Common ground for business professionals
  • Easy to use

Cons

  • Can't export lead lists
  • Requires your targets to be ACTIVE on LinkedIn, not just on it
  • Results unreliable at times (lot of leads/accounts that don't fit your search sneak through)
  • Doesn't provide email/contact info
  • Doesn't allow for any kind of automated followups
  • Positive: got a better understanding of target industries
  • Negative: couldn't utilize data. Outreach was a slog
  • Negative: Didn't see any ROI from 8 months of use
LeadFuze beats LISN in every category as a cold email and lead building platform. When comparing the two platforms, from a purely lead building/prospecting/top of funnel sales perspective, I would recommend LeadFuze over LISN every single time. If your goals are not sales oriented, then LISN can work for broadening your network. Sales are slow and inefficient with LISN.
Well suited for growing your LinkedIn network, finding colleagues and competition, and building your ICP. If you're looking to be able to find LI users in LISN and then export their information for an extended or drip campaign, look elsewhere. Don't forget that you don't own that data, LI does. Great as a general industry-understanding tool. Less effective as an actual cold or first touch sales tool since you have to use their InMail system to send messages. Hard to gauge how active users are on LI, so keeping your correspondence in-house can be detrimental.

LinkedIn Sales Navigator Feature Ratings

7.0
Advanced search
7
Identification of new leads
7
List quality
5
Ideal customer targeting
8
Load time/data access
8
4.7
Contact information
1
Company information
6
Industry information
7
6.0
Lead qualification process
1
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
3
Data hygiene
2
Automatic data refresh
7
Tags
9
Filters and segmentation
10
Sales Intelligence Email Features ()
Not Rated

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