Item: LinkedIn Sales Navigator
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

All of our sales team have access and leverage Linkedin Sales Navigator. Whether that is account management or new business sales, we leverage LinkedIn to build lists/campaigns and identify the right resources in our segment to track, monitor and engage. Linkedin has been a huge part of my building a book of business for the last 6-7 years and continues to be one that I leverage on a daily basis.

Pros and Cons

Tag my named accounts and keep track of happenings within each
Monitor when new folks join or leave, and engage quickly with a compelling message
Suggested leads - uses AI to help tell the whole story

Linkedin Defaults to regular settings for me so it takes a bit of time to navigate to Sales Navigator and use it when only having a few seconds before a call

Return on Investment

Not in charge of the overall cost, currently just a user of the technology, but have found it to produce a positive ROI in my experience

Alternatives Considered

InsideView

Linkedin's simplicity and overall depth of data is the most productive sales prospecting tool in my mind. The way I leveraged InsideView (granted, 6 years ago) has similarities to how I've used Sales Navigator over the past 6 years.

Other Software Used

Gainsight

Likelihood to Recommend

Really good for named accounts. It was hard for me to keep track of when I used to oversee a lot more accounts. The initial setup takes time and effort to get it right, and then filter through the noise. With only a handful of important accounts, it plays a crucial role in my performance.

Great data set and freshness of data is second to none

Overall Satisfaction with LinkedIn Sales Navigator