Item: LinkedIn Sales Navigator
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

LinkedIn Sales Navigator is being used by our Sales department to help generate new leads and business opportunities. It is being used by position levels within the organization--from senior management to entry-level business developers. For us, LinkedIn Sales Navigator has allowed us to increase our awareness, grow our lead pool, and increase our customer base.

Pros and Cons

In-depth lead/account searches
Reporting the chain of command
Proposing new leads based off of previous interests

Ease of use--during the search phase
Missing integration with SFDC
Lack of ability to edit a message after it has been sent

Return on Investment

Increased number of leads contacted
Increased quality of leads
Led to more open sales opportunities

Alternatives Considered

SalesLoft and Salesforce CMS

LinkedIn Sales Navigator is a great tool in addition to the other tools I've used. It integrates well with both SalesLoft and Salesforce.com allowing for quick transfer of data and quick prospecting. For us, it really lowered the time needed to do a thorough mapping of a customer base and really is complementary to all of our needs.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

SalesLoft

Likelihood to Recommend

In my opinion, LinkedIn Sales Navigator is less appropriate for the client and prospect interaction, for example, it's more difficult to see posts made by the prospect than it is on regular LinkedIn. But it is much better suited for identifying finding and mapping new prospects than the regular LinkedIn. It is also less appropriate when it comes to sustaining conversation and sharing content with prospects. If you wish to share content, I recommend an email, but it allows for a quick introduction using email which you know goes directly to their personal email address.

LinkedIn Sales Navigator--Perfect for sales teams.

Overall Satisfaction with LinkedIn Sales Navigator