How Crucial Is Litmus To Your Email Marketing?
April 15, 2022
How Crucial Is Litmus To Your Email Marketing?
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We test our marketing emails in Litmus to see how they render in multiple desktops, mobile, and web-based email clients. Additionally, we look at feedback from Litmus regarding our subject lines, accessibility, link integrity, loading speed, and spam testing.
- Email client previews
- Link integrity
- Email industry best practices
- Emoji use in subject lines: recent test in Litmus didn't show any issues, but in an A/B, I noticed lower deliverability with the version that used an emoji.
- Litmus says links to my company's LinkedIn and Instagram accounts always say they're broken, but I've never been able to prove this in actual emails.
- Litmus reduces the time I need to test an email. Conversely, if it looks fine via a manual test to myself, but Litmus catches an issue, I know a further investigation is needed before I can schedule.
I've used it with and without integration, and to be honest, paying for the integration is not worth the cost. It's only one more open tab in my browser, I receive the same functionality, and my management appreciates me keeping costs down while still efficiently testing emails.
I do not have access to the Analytics aspect.
We have not used this feature.
I haven't used a direct competitor to Litmus. Salesforce Marketing Cloud has a 'content detective' and 'desktop vs. mobile' preview, but they don't come close to the level of confidence I receive when testing through Litmus.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes