How Crucial Is Litmus To Your Email Marketing?
April 15, 2022

How Crucial Is Litmus To Your Email Marketing?

Lance Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We test our marketing emails in Litmus to see how they render in multiple desktops, mobile, and web-based email clients. Additionally, we look at feedback from Litmus regarding our subject lines, accessibility, link integrity, loading speed, and spam testing.

Pros

  • Email client previews
  • Link integrity
  • Email industry best practices

Cons

  • Emoji use in subject lines: recent test in Litmus didn't show any issues, but in an A/B, I noticed lower deliverability with the version that used an emoji.
  • Litmus says links to my company's LinkedIn and Instagram accounts always say they're broken, but I've never been able to prove this in actual emails.
  • Litmus reduces the time I need to test an email. Conversely, if it looks fine via a manual test to myself, but Litmus catches an issue, I know a further investigation is needed before I can schedule.
I've used it with and without integration, and to be honest, paying for the integration is not worth the cost. It's only one more open tab in my browser, I receive the same functionality, and my management appreciates me keeping costs down while still efficiently testing emails.
I do not have access to the Analytics aspect.
We have not used this feature.
I haven't used a direct competitor to Litmus. Salesforce Marketing Cloud has a 'content detective' and 'desktop vs. mobile' preview, but they don't come close to the level of confidence I receive when testing through Litmus.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Litmus is extremely well-suited when you want to preview an email to multiple clients to see if there are issues. This is important not just when developing new templates but also when you have content outside the norm. In terms of less appropriate, Litmus does a decent job of spam traps, though it may not catch all deliverability issues (it's always good to continuously A/B test your audience to learn what works best.)

Litmus Feature Ratings

Email & Online Marketing
7.3
Ability to test dynamic content
7
Mobile optimization
9
Email deliverability reporting
6
Reporting & Analytics ()
Not Rated
Pre-Send Testing
9.0
URL Validation
8
Link Tracking
10
Spam Testing
8
Email Previews
10

Comments

  • Becca Gage | TrustRadius Reviewer
    Becca Gage
    (Vendor Representative) commented 2 years ago
    Hi Lance, Thank you for taking the time to leave us a review. We're so happy to hear that testing with Litmus has saved you time and been efficient! -Becca Gage, Customer Marketing at Litmus

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