How Crucial Is Litmus To Your Email Marketing?
April 15, 2022

How Crucial Is Litmus To Your Email Marketing?

Lance Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We test our marketing emails in Litmus to see how they render in multiple desktops, mobile, and web-based email clients. Additionally, we look at feedback from Litmus regarding our subject lines, accessibility, link integrity, loading speed, and spam testing.
  • Email client previews
  • Link integrity
  • Email industry best practices
  • Emoji use in subject lines: recent test in Litmus didn't show any issues, but in an A/B, I noticed lower deliverability with the version that used an emoji.
  • Litmus says links to my company's LinkedIn and Instagram accounts always say they're broken, but I've never been able to prove this in actual emails.
  • Litmus reduces the time I need to test an email. Conversely, if it looks fine via a manual test to myself, but Litmus catches an issue, I know a further investigation is needed before I can schedule.
I haven't used a direct competitor to Litmus. Salesforce Marketing Cloud has a 'content detective' and 'desktop vs. mobile' preview, but they don't come close to the level of confidence I receive when testing through Litmus.

Do you think Litmus delivers good value for the price?


Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?


Did implementation of Litmus go as expected?


Would you buy Litmus again?


Litmus is extremely well-suited when you want to preview an email to multiple clients to see if there are issues. This is important not just when developing new templates but also when you have content outside the norm. In terms of less appropriate, Litmus does a decent job of spam traps, though it may not catch all deliverability issues (it's always good to continuously A/B test your audience to learn what works best.)

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
URL Validation
Link Tracking
Spam Testing
Email Previews