Item: Intuit Mailchimp
Rating: 9
Author: Verified User

Overall Satisfaction with MailChimp

Use Cases and Deployment Scope

Mailchimp was the first email marketing tool that the company had ever used. Although they had a database of a few thousand email addresses they had never proactively started mailing these customers on regular basis. We selected Mailchimp because of the low entry price and relatively simple set up. The business now sends out all email marketing communications using it. The email list has grown significantly (about x5) and they do use some basic segmentation.

Pros and Cons

Pros

Very easy to set up
Lots of templates to get you going
Additional tools like AB testing make even the starter package worthwhile

Cons

The continued use of the word "List" in (my) customer facing is annoying

Return on Investment

We've been able to quickly start communicating with our exisitng customers

Alternatives Considered

We didn't do a very in depth review before selecting Mailchimp. We were looking to get set up fast and without any high costs. Mailchimp was perfect for this.

Number of Contacts (List Size)

10,000 to 25,000

Using Intuit Mailchimp for B2C or B2B marketing

Both

Other Software Used

Google Analytics, Hotjar, Magento Community Edition

Likelihood to Recommend

It's great for starting out and I suspect is also pretty good for relatively large companies that only change providers because they think they "should". I've not compared costs once the email list gets beyond 50k but we've got a long way to go before then and still don't use some of the functionality available.

Intuit Mailchimp Feature Ratings

Comments

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Mailchimp - Great to get going very quickly and feature rich