Mailchimp - Great to get going very quickly and feature rich
March 14, 2016

Mailchimp - Great to get going very quickly and feature rich

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

Mailchimp was the first email marketing tool that the company had ever used. Although they had a database of a few thousand email addresses they had never proactively started mailing these customers on regular basis. We selected Mailchimp because of the low entry price and relatively simple set up. The business now sends out all email marketing communications using it. The email list has grown significantly (about x5) and they do use some basic segmentation.
  • Very easy to set up
  • Lots of templates to get you going
  • Additional tools like AB testing make even the starter package worthwhile
  • The continued use of the word "List" in (my) customer facing is annoying
  • We've been able to quickly start communicating with our exisitng customers
We didn't do a very in depth review before selecting Mailchimp. We were looking to get set up fast and without any high costs. Mailchimp was perfect for this.
It's great for starting out and I suspect is also pretty good for relatively large companies that only change providers because they think they "should". I've not compared costs once the email list gets beyond 50k but we've got a long way to go before then and still don't use some of the functionality available.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated