Budget Friendly
January 08, 2020

Budget Friendly

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Essentials

Overall Satisfaction with Mailchimp

We use Mailchimp for several of our clients. Mailchimp solves different problems for different clients ranging from basic communication, sending out offers, appointment reminders, and more.
  • Mailchimp keeps things very simple, which is beneficial if you have inexperienced users making edits.
  • Mailchimp is very good at communicating when you need to upgrade based on your list size. I never have to question a payment amount.
  • Mailchimp's automated emails are not very user friendly and stay fairly basic, which does not fit every client's needs.
  • Mailchimp doesn't like custom code in conjunction with their drag and drop formatting. I've had a hard time customizing their templates.
  • Mailchimp has greatly improved emails that were previously sent manually through an email client such as Outlook or Gmail.
  • Mailchimp is ideal for our clients with startup budgets.
Mailchimp doesn't have as many features and is not as robust but Mailchimp is budget friendly compared to the other options.
Mailchimp is fairly user friendly for those with no email design experience.
We have not used Mailchimp for more than emails.
There is great success for clients that have not had custom, professional emails sent in the past. The most important lesson learned is that every client's customers are different and require different strategies.
Mailchimp is a great way to learn about custom email design and list creation. It's well suited for beginners and those with a limited budget. I do not recommend it for a large company that needs to send a variety of emails for different reasons.

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
8
List management
Not Rated
Triggered drip sequences
6
Standard reports
7