Mailchimp--easy to navigate and use; great for analytics
March 15, 2021
Mailchimp--easy to navigate and use; great for analytics
Score 9 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
I use Mailchimp for my clients. I set up their account and send out the campaigns on their behalf. It solves the business problem of creating and designing mass emails, handling email lists and subsequent email signup forms, and allows for great design customization so their emails fit their brand standards.
- User interface--I think the platform itself is extremely easy to navigate and it's very pleasing to use
- Design capabilities--it's extremely easy to build out campaigns and create templates
- List management--uploading contacts, removing contacts, updating lists, etc.
- Analytics--reviewing analytics is key to improving your email marketing campaigns
- Uploading images and GIFs could be a little sleeker
- I wish there were expanded choices for design elements such as fonts
- It would be nice if the sign-up forms could be styled better
- Overall, it's been a positive impact, as it saves money and time--using a standard template with easily managed lists is as easy as it gets.
- The value of the service definitely outweighs the small cost. You would be hard pressed to find a better deal on an email marketing software.
I ended up going with Mailchimp over Constant Contact for a few reasons. One reason was because they offer a discount for nonprofits on top of a discount when you pay for the entire year. Another reason was their support options--I've found them to be extremely responsive when I needed help. Phone calls are always answered quickly and issues are able to be resolved by experts.
I was able to use Mailchimp for event registration. I really appreciated this feature because it was great to be able to have folks sign up for an event and then email that subgroup of people with notifications. However, I believe Constant Contact has that same feature, so it's not completely unique.
I've been using Mailchimp for seven years now and I would say that I have had a lot of successful email campaigns with Mailchimp. Whenever I use it with a client, they are extremely happy to receive an analytics report and to see the beautifully designed email that I create for them. The most important lesson is that the sky is the limit--you can always push yourself to learn new ways of A/B testing, email design, etc. It's a really fun challenge and reading Mailchimp's emails and blogs is helpful and inspirational.