Mailchimp Offers an Intuitive Easy-to-Use Email Marketing Solution for Small Businesses
January 11, 2022
Mailchimp Offers an Intuitive Easy-to-Use Email Marketing Solution for Small Businesses

Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use Mailchimp to collect and store email addresses from our e-commerce website. We then send out newsletters and utilize funnels to keep in touch with our customers. The product helps us to easily capture these emails, organize them, and then leverage them.
Pros
- Building databases of contacts
- Creating funnels for different customer segments
- Provide analytics of customer outreach
- Provide organization of new customers and contacts
Cons
- More nuanced ways of breaking out customers
- More design elements for the email templates
- More collaborative tools for teams
- Improved our ability to keep in touch with customers
- Increased customer lifetime value due to more frequent communication
- Provided additional insights on customer behavior
Mailchimp and Constant Contact seemed to be very similar in my experience. However, again, our needs as a small business are pretty modest and standard. We don't need a lot of bells and whistles when it comes to our email marketing. Overall, we went with Mailchimp because we liked the interface, and it integrated seamlessly with Shopify.
By allowing us to organize and integrate all of our email marketing needs in one place, we've saved time, money, and effort. We're able to get a clear picture of our audience and the analytics around our efforts. We're able to segment customers, make changes, and stay agile due to the efficiencies that Mailchimp provides us.
With Mailchimp, we've been able to increase sales, customer lifetime value and retain existing customers more effectively. We've been able to adjust along the way as needed, and we've learned a lot about our customers by looking at the Mailchimp analytics and understanding how our customers behave and what kind of content resonates with them most.
Do you think Intuit Mailchimp delivers good value for the price?
Yes
Are you happy with Intuit Mailchimp's feature set?
Yes
Did Intuit Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Intuit Mailchimp go as expected?
Yes
Would you buy Intuit Mailchimp again?
Yes
Comments
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