Item: Mailchimp
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Mailchimp to collect and store email addresses from our e-commerce website. We then send out newsletters and utilize funnels to keep in touch with our customers. The product helps us to easily capture these emails, organize them, and then leverage them.

Pros and Cons

Building databases of contacts
Creating funnels for different customer segments
Provide analytics of customer outreach
Provide organization of new customers and contacts

More nuanced ways of breaking out customers
More design elements for the email templates
More collaborative tools for teams

Return on Investment

Improved our ability to keep in touch with customers
Increased customer lifetime value due to more frequent communication
Provided additional insights on customer behavior

Alternatives Considered

Constant Contact

Mailchimp and Constant Contact seemed to be very similar in my experience. However, again, our needs as a small business are pretty modest and standard. We don't need a lot of bells and whistles when it comes to our email marketing. Overall, we went with Mailchimp because we liked the interface, and it integrated seamlessly with Shopify.

Usability

The platform is intuitive and fairly easy to use from the beginning. The setup and structure make sense, and it isn't difficult to find what you're looking for. It's relatively flexible and integrates well with a lot of other systems and software. It offers a short learning curve for new users and less technically-savvy individuals.

All-in-One Marketing Platform

By allowing us to organize and integrate all of our email marketing needs in one place, we've saved time, money, and effort. We're able to get a clear picture of our audience and the analytics around our efforts. We're able to segment customers, make changes, and stay agile due to the efficiencies that Mailchimp provides us.

Lessons for Success

With Mailchimp, we've been able to increase sales, customer lifetime value and retain existing customers more effectively. We've been able to adjust along the way as needed, and we've learned a lot about our customers by looking at the Mailchimp analytics and understanding how our customers behave and what kind of content resonates with them most.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

We are a small retail business, and Mailchimp has certainly served its purpose for us. We use their plugin to collect emails from our e-commerce website (hosted on Shopify) and then organize these contacts into different customer segments. We then send out occasional updates and newsletters, as well as funnels related to customer actions on the website. To this point, it has been a sufficient solution for us -- but our needs are quite simple. If you're a more complex business with nuances and intricacies to your email marketing outreach, you may have other requirements. However, I can say that Mailchimp has an intuitive and easy-to-use interface that has offered more than enough for our needs.

Mailchimp Offers an Intuitive Easy-to-Use Email Marketing Solution for Small Businesses

Software Version

Overall Satisfaction with Mailchimp