Item: Mailchimp
Rating: 9
Author: Emily Huskey

Use Cases and Deployment Scope

We use Mailchimp for monthly newsletters and client event alerts. We use it to keep in touch with current prospects, past clients, and families in our database. We also use it for client event invitations and reminders to increase attendance at our yearly client events. First, alerts go out about eight weeks in advance.

Pros and Cons

Email templates.
Customization of formatting.
Ease of use/editing.

Ease of use for formatting.
Ease of putting together detailed newsletters.
Easier photo uploading.

Return on Investment

More direct inquiries.
More exposure.
Higher event attendance.

Alternatives Considered

None.

Usability

Very usable for myself and my admin; older clients may have trouble with putting together an email newsletter, though.

All-in-One Marketing Platform

It ties into my Command platform through my real estate company, allowing me to add contacts from my database directly to different Mailchimp mailing lists.

Lessons for Success

More exposure, higher client event attendance, and RSVP percentages.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

It is well suited for simple to moderately detailed newsletters, but less appropriate for photo-heavy newsletters. Good for basic to moderate newsletters, harder to add too much customization so we often use a third-party editing site to create our needed graphics/info graphs and then add them into MailChimp to send out to the audience.

Monthly newsletters.

Software Version

Overall Satisfaction with Mailchimp