Easy access mail service with real depth and a name you can trust
October 09, 2023
Easy access mail service with real depth and a name you can trust
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
A very user friendly service that has depth that you need when you need it.
This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.
We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
This gave us the ability to contact the customer segments that we needed on an as and when basis without a huge commitment in terms of time and expenditure, but also gave us the option to run more complex larger campaigns where needed.
We moved away from another product which was a much higher investment and commitment and we didn't have the business need for this level of continued engagement at that time. Mailchimp let us use it in a flexible way as the demands of the business changed over time.
- Great user Interface
- Excellent feature set and suggested solution set in a proactive way
- Import and export of data made hassle free and very visible
- Modular flexible pricing plan
- Easily segment campaigns and sectors of customer/prospects
- Strong Automation features
- Campaign Lists view could handle large volumes of Campaign display better
- The Structure of building templates and unsubscribe elements can be confusing
- Dynamic ability to flexibly contact all or a specific segment of customers quickly
- Improve value for money as cost scale very well vs usage
- Robust and user friendly journey via SPF white-listing mail being sent on your behalf
Mailchimp compared well to both of these because it had a great combination of high quality toolset and support along with good value. Mailchimp is also a very well known brand that can be trusted, which is important when customers are interacting with content delivered via this platform.
The Canva integration was a benefit, and I can see that if we wanted to step up the volume on engagement with some or all of our customers that this would nicely remove some of the friction points of generating regular content with a strong brand identity and a great look.
Managing a book of business sale to a partner company this enabled us to provide a regular, bespoke level of contact with our customers to give them high confidence of their journey through this transition.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes
Mailchimp Feature Ratings
Using Mailchimp
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Contact Import Process
- SPF Validation
- Using Multiple Templates can be confusing at times
Yes - A very nice hub to get information on ongoing campaigns.