Item: Mailchimp
Rating: 8
Author: Paula Petroni

Use Cases and Deployment Scope

I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a database that we can filter into different audiences.

Pros and Cons

easily integrates HTML design we have created
custom templates saving
campaign setting is user friendly
segmentation

Contact import from CVS or Excel files as fields don't match that easily
Add features for free or low-price plans
IA to import contacts smartly

Return on Investment

time savings
higher open rate
more effective automated email campaigns

Any time we needed their help or support they responded promptly, friendly, and straightforwardly.
It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires

Strategic Partnerships

Certainly, Mailchimp has a lot more to offer than a standard automation platform. Even when you make basic use as we do, it is more a partner for your Marketing efforts rather than an tool.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Other Software Used

Figma, ClickUp, Notion, Clockify, Slack

Likelihood to Recommend

SUITED
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.

INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)

Great tool

Software Version

Overall Satisfaction with Mailchimp