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Marketo is a strong marketing engine
August 11, 2017

Marketo is a strong marketing engine

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo helps our organization track and manage leads, set automated nurture streams in place and send content, facilitate downloads of content and foster engagement across our funnel.
  • Marketo has a strong analytic engine behind it and can track against all the metrics important to our CFO.
  • Marketo spans the marketing channels where we're promoting - email, website, social, advertising, etc.
  • We were able to put a sophisticated lead scoring system in place based on demos and behaviors.
  • Unless you invest substantial time in the training available (and their training resources are robust) it's not intuitive to use Marketo.
  • The smart list system was not intuitive and caused roadblocks for our operations team.
  • Customer service was a bit slow.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
I find it particularly useful in upsell scenarios because of the seamless integration with Salesforce.
I have used HubSpot and Marketo in my career. In my experience, HubSpot is easier to use and does a great job integrating content into your website and content promotion. Marketo can be frustrating to use but has a stronger analytic/tracking/reporting engine.
25,000 to 100,000
B2B
This is the right product if your marketing organization wants to take a sophisticated approach to running content marketing programs and tracking their effectiveness.

Adobe Marketo Engage Feature Ratings

6.7
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
6
List management
8
Triggered drip sequences
6
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
7
6.5
Calendaring
8
Event/webinar marketing
5
5.0
Social sharing and campaigns
5
Social profile integration
5
6.3
Dashboards
6
Standard reports
5
Custom reports
8
7.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

2 - Sales operations
Marketing
  • lead tracking
  • Lead nurture programs are running more efficiently.
  • We have improved marketing and sales collaboration on scoring leads and moving them down the pipeline.