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Best value for SMBs
Updated August 04, 2017

Best value for SMBs

Alicia Gaba | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

It's used within marketing and sales ops and provides visibility to our sales reps through our integration between Marketo and Netsuite. Marketing is the primary user - it's used for lead and customer communications (email), campaign management (events, PPC, etc), marketing analytics and lead scoring primarily. Sales ops uses it to track partner leads and ensure the right leads are distributed to sales for follow-up. Sales uses it to see lead activities (interesting moments) and lead scores from Netsuite lead records. It solves the business problems of identifying the best campaigns and where we should weight investments (analytics), effectively communicating to audiences and lead visibility.
  • Campaign management: managing lists, multi-step and integrated campaigns
  • Email marketing: triggered campaigns and nurture streams
  • Good suite of add-on services
  • Account management for smaller accounts - we have so many different AMs and they don't seem to be well coordinated or remember past conversations.
  • Product Launches
  • Cross-Sell
  • Lead Management
Drive awareness of new solutions and services, share third party validation with leads and ultimately drive demand.
  • Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua) and Pardot
Marketo had the best level of functionality and the right price point for our organization.
10,000 to 25,000
B2B
For my company, as a mid-sized B2B technology company Marketo fell right in line with our need for advanced functionality but was not at a level of price or system complexity that wasn't feasible.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
6
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
8.0
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
7.0
Dashboards
8
Standard reports
7
Custom reports
6
8.0
API
9
Customizability
7

Using Marketo

  • Better lead behavior visibility and scoring
  • Marketing productivity drastically improved