A Technical SAAS Restricted to be Useable for Non-Technical People
December 18, 2015

A Technical SAAS Restricted to be Useable for Non-Technical People

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

The marketing department uses Marketo to help nurture existing leads and contacts and for lead generation.

Pros

  • User friendly system - with auto-save features to keep your work from vanishing.
  • Segmentation of lead database - including the ability to break the database up by department, persona, or geographically within partitions of their own.
  • Seamless integration with Salesforce.com.

Cons

  • Engagement programs are confusing and lack documentation.
  • Reporting is either not intuitive or lacks major capabilities.
  • Landing page builder is not a true responsive design for creating mobile friendly landing pages.
  • Email building tool is set up with defaults that go against email coding best practices which as they continuously update the tool with more non-best practice defaults continuously break email templates.
First, I didn't select Marketo but it would be one of my top two choices. I think Marketo is the most user friendly for marketers that are not technically savvy. I consider Eloqua better as long as you don't have anyone in it that doesn't understand how to use it properly.

Marketo doesn't have as steep a learning curve and, while more restrictive in its abilities, is the better option for a marketing department that until the last few years never considered needing something so complex to do their job.
250,000 to 1 million
B2B
Marketo is great for the majority of mid-size corporations and companies with established marketing departments that understand, on an intermediate level, online marketing. It is not suited for giant corporations which have 5+ million leads and need to be able to actively clean their database, send multi-million email blasts, create complex logic dictated lead nurtures.

Adobe Marketo Engage Feature Ratings

5.9
WYSIWYG email editor
1
Dynamic content
9
Ability to test dynamic content
8
Landing pages
1
A/B testing
10
Mobile optimization
1
Email deliverability reporting
9
List management
7
Triggered drip sequences
7
8.0
Lead nurturing automation
6
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
3.7
Dashboards
4
Standard reports
3
Custom reports
4
7.8
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Using Marketo

Evaluating Marketo and Competitors

Not Sure
  • Product Features
  • Product Usability
  • Analyst Reports
No because I didn't choose this. Someone before me did.
I would have to review all the new products that have come out since we choose Marketo and review all the new features of the existing products. Compare them and compare the capbabilities to our existing needs, and any new needs that have come about since we last evaluated the situation.

Marketo Support

It would be a 10/10 but the first responder, as is usual, is not usually technical enough to help out.
ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Quick Initial Response
None
No.

Comments

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