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Come to the Purple side!
Updated October 19, 2017

Come to the Purple side!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

We use Marketo across all vertical and business lines that we have. It allows us to run multiple programs a week and for two people to support the marketing efforts of 5 vertical managers for the entire company. We can scale and have deep insight as to our marketing activities as well.
  • Customizability! You can do almost anything you want in Marketo.
  • Database Management can be done well inside of the Marketo system.
  • You almost never have to worry about an integration! So many partners and the open API is the best!
  • Not the most intuitive to use
  • Having to pay so much for the training videos is a bummer.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
HubSpot is much more user-friendly and their support is out of this world, however, you cannot beat the custom features and sheer capabilities of Marketo. Marketo is much more suited for large/enterprise clients.
100,000 to 250,000
B2B
Large organizations that can dedicate the time and resources needed to set up and run Marketo well.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
3
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
Not Rated
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.7
Dashboards
7
Standard reports
6
Custom reports
10
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Support

Support is very poor, takes quite a long time for any real response. They have a chat function that has no real support function, in my experience all they have done is searched the same resources I have and recited answers back to me.