Marketo Review
December 21, 2017
Marketo Review
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is being used by the marketing department for all marketing campaigns as well as across the whole company. Marketo does not address problems for us because we have been using it since the beginning, there never was a problem to address.
- Out-of-the-box nurture programs that are easy to use and work well.
- Automated Sales Alerts. Allow us to enable our sales team with what is happening with our customers and prospects.
- Lead Scoreing - behavioural and demographics lead scoring that allows us to save leads until they are sales ready before we send them to the sales team.
- More Out Of the Box Reporting - Reporting could be improved. There is so much data we can get out of Marketo, but not often have to export to work with it.
- System can be slow at times. Speed could be improved.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Marketo allows us to manage our leads and how we communicate to them, our goal is to become a thought leader and ultimately add to opportunities and revenue. Being able to nurture contacts the way we choose instead of mass blasts. Looking forward to using Marketo for better segmentation.
- Elequia and Marquis
It’s been a while since I have used any other products, but Marketo has far exceeded any other automation platform I have used in the past.
10,000 to 25,000