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Worth taking a look at.
Updated August 07, 2019

Worth taking a look at.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Sales & marketing. Primarily as a lead generation tool, & the monitoring of specific marketing campaigns/initiatives. Biggest use/benefit however is its use as a marketing automation tool.
  • Monitoring & analysis of specific marketing campaigns.
  • It allows user to analyze individual spends, & subsequent ROI
  • allows us to organize & manage leads, particularly inbound leads (via website
  • Tracks our website visitors, & allows us to enter them into targeted mktg campaigns.
  • Could be better in terms of IP tracking, & tracking of all of our website visitors. Without ISP & unlikely customers.
  • Cost could be lower.
  • Not always sure if what we’re paying for, and which plan sits our needs best.
  • Have had to deal with a few cases of slower than desired customer service & response times.
  • Plan changes or upgrades/updates seem to take longer than they should.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Getting our message to the right prospects, with the right frequency.

Identifying interested parties, businesses that are CURRENTLY in the market for our services.
Better in terms of lead nurturing, but not as good as Lead Forensics in terms of lead generation.
25,000 to 100,000
B2B
Well Suited:
With designing unique & customized automation for specific target audiences & dynamic marketing initiatives.

  • Automated marketing campaigns
  • Lead tracking & follow up
Less Suited:

For use by non-expert teams, that may require additional customer service support, &/or consultative service.

For organizations consisting of smaller teams, particularly orgs lacking a sting IT or administrator staff members
  • Accuracy of website visitors, via IP addresses

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
8
6.5
Calendaring
7
Event/webinar marketing
6
8.0
Social sharing and campaigns
9
Social profile integration
7
8.7
Dashboards
9
Standard reports
9
Custom reports
8
7.7
API
7
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

8 - Sales & marketing & sales development (prospecting).
8 - IT, admin, Mgt.
  • Lead management
  • Lead generation
  • Automated marketing campaigns
  • Automated Email campaigns
  • Marketing drip campaigns
  • Social marketing.
  • Internal project Mgt
  • Website visitor tracking & pull through.
  • Use as a pseudo CRM
  • Territory Management
It's been consistent and reliable. It is showing a solid ROI, esp re my SDR employees.
  • More leads for sales people
  • More qualified leads
  • Better ROI on LG spend.

Evaluating Marketo and Competitors

Yes - HubSpot
  • Price
  • Product Usability
  • Analyst Reports
Ease of use & reliability
Probably do the same