Powerful tool -- worth the time it takes to learn the ropes
March 09, 2018
Powerful tool -- worth the time it takes to learn the ropes
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is being used by SurveyMonkey as a whole, but I use Marketo in a smaller role for SurveyMonkey Apply. For SurveyMonkey Apply, Marketo helps us keep track of leads, save time contacting leads, and measuring the success of our email marketing campaigns. It also helps us intake lead information with the ability to host forms on our website that redirect into Marketo. This way, all of our inbound lead information is kept in one space.
- Marketo is great for email campaigns! Easy to customize with either text or HTML, and easy to set your audience, send time and preferences.
- I find the Salesforce integration really helpful. With the integration, we can target very specific leads based on their activities in Salesforce alone.
- Marketo has a very accurate way of tracking leads that come through your website when you're using a Marketo form. This helps us draw clear findings that we can trust.
- I found Marketo quite difficult to pick up. The tool itself is so incredibly powerful, but not overly user friendly. It can be intimidating at times.
- The way you save and sort data in Marketo isn't always the clearest. Since they use a typical folder system, things can get lost or easily dragged into the wrong spot.
- We have a lot of data stored in Marketo, and sometimes it takes a few seconds longer than you'd like to load information. The processing can take some time.
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
Marketo hosts all of our leads, which makes cross-selling in the company a lot easier. Lead management is our number one use case for Marketo, and generally does a good job. The goal is always to keep data organized, and we achieve that with Marketo. We also use Marketo to engage prospects that provide us with their contact information. It can be as simple as collecting their information and pushing this to Salesforce, or we can use Marketo to communicate with a prospect from the moment they get in touch with us. The goal is to connect with as close to 100% of our interested prospects as possible. We also use Marketo for product launches and newsletter distribution -- one-time email blasts to those who have opted-in, with the goal of engaging them in new content.
250,000 to 1 million