Overall Satisfaction with Marketo
Marketo is being used by the Marketing department for lead generation, internal and external communication, to track video usage and determine overall engagement (leads and contacts).
- Marketo forms are extremely helpful. They can be customized for a specific business need, and allow us to know who is interacting and engaging.
- Marketo reports are easy to use and export in order to manipulate the date.
- Programs can be customized based on the channel you are working on. You can have programs for tradeshows, internal newsletter communication, invites to download content, etc.
- When you have a specific question or need it can take some time for someone to contact you after submitting a ticket. This can be frustrating, especially if it's something you need to resolve rather quickly.
- It would be nice to export Results for all email campaigns instead of clicking on each email campaign and exporting them to Excel.
- Within the Email Performance Report it would be helpful to see all of the names/leads when you click on an email instead of it just opening the email.
I only evaluated these systems as possible options in a previous role. I did not use them.