Marketing Consulting Made Easy with Marketo
May 03, 2018
Marketing Consulting Made Easy with Marketo
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
I help clients implement and integrate, as well as assist with operational processes like data management, lifecycle, acquisition, and day-to-day marketing activities. I work hand and hand with Marketo users, but the entire organization is being impacted with the decisions and processes built in Marketo. It helps to close the gap between marketing and sales and provides real time insights, which is critical in the success of a business today.
- Helps to provide critical intelligence to sales via tasks, email alerts, scoring, and thorough reporting.
- Helps marketers demonstrates the value of there efforts through in depth reporting and home grown attribution models.
- If you can dream it, you can do it in Marketo. Marketo is very flexible, and LaunchPoint partners help to eliminate any barriers.
- Out of the box reporting is not very sophisticated. Most of my clients report out of Salesforce.
- Services partners would like to see more leads from Marketo.
- Out of the box, Marketo is only capable of first and last tough attribution. There is a lot of demand for multi-touch attribution. This should be addressed with the Bizible acquisiton!
I have only used Eloqua a handful of times when assisting with migration from Eloqua to Marketo. I did not find the system to be intuitive, as I had to look up a lot of functionality on Google, I also found it difficult to navigate, having to dig through various folder/sub-folders to get to desired assets or processes.