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Industry Standard
May 03, 2018

Industry Standard

Kevin Lissandrello | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for all our outbound marketing efforts and it is the backbone of our lead routing model.
  • Email creation is straightforward and easily learned
  • The complexity of Marketo can be very powerful
  • Many people use Marketo so it's almost a standard requirement when looking for candidates
  • Seems like Marketo goes down too often...not just for our org but other companies as well, which hurts production.
  • We have very complex rules in Marketo for our lead routing, at times Marketo can't handle the complexity we are throwing at it.
  • Interesting moments is not a useful tool.
While I do like HubSpot and TreeHouse very much, we wanted to be on the same level as the top marketing groups out there. Marketo is now the industry standard in our eyes and we wanted to follow that.
Giving this an 8 because Marketo is now a standard automation tool...but I would think about making Marketo more user-friendly like some other automation tools I have seen out there. The complexity is very overwhelming.