Marketo - Marketing Automation at its Best
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Marketo
We are using Marketo across the organization for our clients, although primarily for marketing and customer retention/upsell purposes. Marketo handles everything from website personalization to forms for lead capture, daily and weekly email sends, lead scoring and routing, etc.
- Marketo provides us with a tremendous amount of flexibility and customization compared to other platforms. This lets us build programs that suit our clients' specific needs and don't have to be as cookie cutter.
- Marketo has excellent integrations with most every other marketing tool our clients use. This makes for a much more efficient and effective marketing tech stack.
- Marketo has the best integration with Salesforce CRM, as well as integrations with other popular CRMs other tools don't always support.
- It's very important to create a structure/taxonomy in Marketo and stick to it. Without that, things get messy and can easily get lost.
- The search within the platform has been a challenge. This is being addressed in the forthcoming updates.
- Learning the platform takes some a bit more time, but the features can be much richer than competitors.