Powerful tool that is constanting updating
Updated March 26, 2021
Powerful tool that is constanting updating
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
- Marketo ContentAI
Overall Satisfaction with Marketo
Marketo is being used for marketing automation. Mainly used across our marketing division but will roll out to other business units. We needed a powerful marketing automation tool that fit within our budget.
Its a powerful tool and very custombisable
Its a powerful tool and very custombisable
- Database management
- Web personalisation tools
- Building out powerful automated sequences
- Its user interface is still a little outdated but improving.
- Creating emails is still not as clean as a Mail Chimp's editor.
- Customer Service
- Lead Management
We use it for our general marketing I.E sending BULK emails, but we can now personalize this further by using our customer attributes in the database. We are now starting to automate marketing emails based on our user's journeys on our website and personalizing the actions they take on the website into relevant emails for them.
We selected Marketo based on the cost compared to some other providers and based on more powerful features that some of the more mainstream players didn't allow for. We need to be able to change and update our database regularly by segmentation, updating individual records, or creating new lists based on certain criteria.
25,000 to 100,000