Marketo Review
March 01, 2021

Marketo Review

Hannah Vance | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by the marketing, sales, and operations teams.

Pros

  • Lead Entry
  • Emails
  • Data Storage

Cons

  • Lead scoring
  • Searching by phone number
  • Sync to netsuite
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Goal is to increase incoming leads, gain new members, and sell more products.
I actually prefer HubSpot due to its user friendly nature. My company syncs with Netsuite instead of Salesforce and I think if we moved to Salesforce it would make my job easier when it comes to syncing data.
Marketo is well suited in areas of lead verification, and data entry. Marketo is not well suited in the sense of searching for people in the data base, as well as list segmentation set up. I recommend making the list segmentations more user-friendly.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
6
Landing pages
6
A/B testing
6
Mobile optimization
7
Email deliverability reporting
7
List management
4
Triggered drip sequences
6
Lead nurturing automation
6
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
4
Standard reports
4
Custom reports
4
API
6
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
6

Comments

More Reviews of Adobe Marketo Engage