Item: Adobe Marketo Engage
Rating: 9
Author: Hannah Vance

Use Cases and Deployment Scope

Marketo is being used by the marketing, sales, and operations teams.

Pros and Cons

Lead Entry
Emails
Data Storage

Lead scoring
Searching by phone number
Sync to netsuite

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Goal is to increase incoming leads, gain new members, and sell more products.

I actually prefer HubSpot due to its user friendly nature. My company syncs with Netsuite instead of Salesforce and I think if we moved to Salesforce it would make my job easier when it comes to syncing data.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Marketo is well suited in areas of lead verification, and data entry. Marketo is not well suited in the sense of searching for people in the data base, as well as list segmentation set up. I recommend making the list segmentations more user-friendly.

Marketo Review

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings