Decent platform for web and mobile analytics
May 29, 2018
Decent platform for web and mobile analytics
Score 8 out of 10
Vetted Review
Verified User
Software Version
Startup
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
The Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.
- Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
- Mobile analytics is very good, accurate and detailed.
- Real-time insights about users are very helpful.
- UI is not user-friendly.
- The security of the platform could use some work.
- Sometimes works slower than usual.
- I believe the ROI was positive
Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one of the key factors for us.