a great business partner for generating content
June 01, 2019
a great business partner for generating content
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is used globally in our company as an internal training tool, and also as a product awareness and technical training platform for our customers. The on-demand version is added to the content generated by our experts, and is used in social media as content marketing campaigns in several languages. We take advantage of its simplicity and connectivity with marketing automation platforms such as Marketo to speed up our lead generation process.
- Internal communications
- Lead generation
- Training
Pros
- Easy to create events, pull metrics, and add content.
- Easy for customers to join, and the on-demand version is very welcomed by them.
- ON24 has reduced costs for the conference bridge we used in the past. Customers can join from everywhere without restrictions.
- Strong Marketo integration.
Cons
- ON24 is very bandwidth hungry, so some customers have issues getting audio.
- Screen share is the same case-- very high internet speeds and bandwidth are needed. We have not been successful in using it.
- The certificates could benefit from more advanced editing tools to allow us to include our business branding.
ON24 is indeed integrated into our marketing automation platform, in this case Marketo, but not directly integrated into our CRM. However, Marketo is, so we have connectivity in place. It has helped our lead generation, lead management and scoring, as well as making our lead qualification to be more precise and quick, releasing resources we used in the past for more manual webinar platform vendor/processes.
- Allowed us to generate more content more easily.
- It has helped us to generate a lot of pipeline. I can't specify amounts, but the ROI has been achieved year after year with no problems.
- ON24 increased our customers' engagement, especially on the tech side of our products. They then invite their customers, so that has also helped our brand awareness.
- Cisco Webex Room Series (formerly Cisco Spark Room Series)
While Cisco is widely available as a core software in our company, it's not the full version, so customers had to call to a conference bridge to get audio, which increased costs. More importantly, service was not available in all countries, so we have had a lot of complaints for that. Also, the registering and communication processes were very basic and not integrated, so it was very resource and time consuming creating an event.
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