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Check out the alternatives that may be more suited towards 2021....
May 15, 2021

Check out the alternatives that may be more suited towards 2021....

Leanne Nullmeyer | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 across our Marketing and Sales training departments for both internal and client-facing events. Our focus for ON24 is educational, client-facing webinars. We generally have between 1-3 presenters, and a presentation (PowerPoint) plus one or more short video clips. We actively use the Q&A functionality to engage with guests and increase interactivity of the events. We also enjoy the playback ability with ON24, the registration pages, and have made use of the simu-live option.
  • Registration pages.
  • Dashboard reporting.
  • Simulive with no rollover to live.
  • Cannot do video when you do simulive with rollover to live - so it is a radio call-in show feel and everyone is starting at a blank screen.
  • Tech can be VERY spotty (more spotty than we've ever had with Zoom or Teams so we do not have any reason to believe this is internet related).
  • System gets overloaded easily so when you're uploading content, it can take far longer than you expect.
  • Backend of console is not intuitive or reliable -- can really be challenging for new presenters.
  • Good data tracking means we can tell if prospects registered, or attended.
  • Customers are engaged with Q&A feature.
  • We appreciate the ability to run largescale internal training on this platform.
  • Track registration and attendance
We needed a digital solution and ON24 was the incumbent. We appreciated the registration and data/analytics the most as we pivoted to using the tool MUCH more during the pandemic. However, we do not feel that we got full value from all of the ON24 licenses plus Closed Captioning service (laughably worse than live CC on platforms like Zoom or Teams).
Users cannot share a license so we had to scale up users quickly and this was possible. We're not sure what integrations are available. One challenge we ran into is that we couldn't place a google tracking code for just one event, it had to be at the overall account level, so this prohibited us from tightly integrating ON24 into our business strategy.
ON24 is expensive compared to other solutions and their customer support is lackluster and robotic. They're always pointing the finger at the customer. We know that there is little support with Zoom Meetings, but really, not much support is needed for more intuitive platforms. ON24 did not work to keep our business. I would hazard to guess that any of the alternatives would suit us just as well, if not slightly better.
ON24 is a necessary evil of corporate life and should be avoided if you have other options. While it has good dashboard reporting and ability to easily set up registration with a decent template, many other aspects of the solution seem to be ten years behind where Zoom and other much cheaper tech is at today. It is suited towards environments where security, ability to run a wide variety of features in a webinar, and report back to management is paramount.

ON24 Feature Ratings

Virtual Event ()
Not Rated
9.0
Audience polling
Not Rated
Q&A
9
9.0
Branding options
9
Integration to Marketing Automation
Not Rated
9.0
Participant roles & permissions
9
Confidential attendee list
9
7.0
Calendar integration
5
Record meetings / events
10
Slideshows
5
Event registration
8
Mobile Capabilities ()
Not Rated

ON24 and Communications During a Pandemic

  • Customer training
  • Internal communications
  • Lead generation
  • Sales training