Overview from a trainee
January 05, 2023

Overview from a trainee

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

Fully featured traditional CMS, in which having a code-first approach benefits the speed of developers work greatly.
Current use cases have been supporting and extending previously built solutions, or upgrading them to more recent Optimizely CMS / Content Cloud versions, both using only CMS or CMS + Optimizely Commerce platforms (with deployment on Optimizely DXP).

  • Code first approach
  • Very easily integrated with its own Optimizely Commerce platform
  • The roles & permissions have a great amount of flexibility
  • The visual CMS editing experience doesn't feel as polished as some of its competitors
  • Most of present information and documentation you'll find isn't relevant to the newest CMS 12 version, which is considered by Optimizely as the next version to adopt as it's built on more recent .NET Core version
  • Deployment time
  • Faster development
As the IT or anyone with programming background, can be a bit hard at first, but it's approachable.
For business users, it's not really that good as the interface is quite dated, as sometimes ou'll find custom solutions (e.g. a frontend as a backend) to let business users manage without accessing the optimizely interface directly.
Personally, not applicable, as I integrated within an already built solution.
Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
Umbraco offers a really visual experience and far more user/developer friendly, but takes more time to set up some basic things, which depending on the project, can be cumbersome when compared to code-first approach Optimizely has.

Do you think Optimizely Content Management System delivers good value for the price?

Not sure

Are you happy with Optimizely Content Management System's feature set?


Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?


It depends on which version of Optimizely it's being used.
Traditional marketing-style websites can easily be made and reusing content due to how Optimizely CMS is built.
Commerce platforms can also take advantage of Optimizely products for ease of implementation.

But some of the cases relying on external Data sources, as is expected from traditional CMS leading to a need of imports, may result in duplication of content, as it'd be present on both the Optimizely DB and on any internal DB where it's imported from.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Not Rated
Admin section
Page templates
Mobile optimization / responsive design
Publishing workflow
Form generator
Content taxonomy
SEO support
Not Rated
Bulk management
Availability / breadth of extensions
Community / comment management
Not Rated
Internationalization / multi-language
Role-based user permissions