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Big fan of Optimizely for experimentation at scale
April 26, 2023

Big fan of Optimizely for experimentation at scale

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web for experimenting on the marketing site to improve conversion rate and site performance with ideal content, layout and structure.
  • A/B testing
  • Personalization
  • Multivariate testing
  • Better integration with Clearbit, Segment
  • Better reporting UI
  • Improved site conversion rate
Collaboration features are great.
Easy being able to see all experiments running, edit and build and then see results in one place.
Optimizely is the leader - best editor UI, results
Product is well suited to testing content, redirects and page structure with easy changes to HTML on page to track performance. Product is harder to use for measuring goals beyond just on page clicks as Segment integration is basic.

Optimizely Web Experimentation Feature Ratings

8.3
a/b experiment testing
9
Split URL testing
9
Multivariate testing
8
Multi-page/funnel testing
9
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
8
Advanced code editor
9
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
4
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
9
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.8
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
8
7.6
Click analytics
9
Conversion tracking
9
Goal tracking
6
Test reporting
7
Results segmentation
7
CSV export
9
Experiments results dashboard
6
Platform Integration Features ()
Not Rated