Optimizely rocks!
May 08, 2023
Optimizely rocks!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
At our company, we use Optimizely Web Experimentation extensively to optimize our website and enhance our customer's experience. The product allows us to conduct A/B tests and make data-driven decisions about design and functionality changes. One of the significant business problems that Optimizely addresses is the need to continuously improve our website's performance and conversions without disrupting the user experience. Our marketing team loves the autonomy that Optimizely provides, allowing them to create and run experiments without the need for developer resources. We also use Optimizely to personalize our website's content based on visitor behavior and improve our overall customer engagement. The scope of our use case includes testing various website elements such as headlines, call-to-action buttons, and form designs, among others. With Optimizely, we can quickly iterate on new ideas and track the impact of these changes on our conversion rates, leading to better business outcomes.
- Ease of use
- Analytics/ reporting
- Online resources/ help center documentation
- Performance
- Local development tooling
- Customer support
- Increased conversions and revenue
- Cost savings
- Time savings
Optimizely offers a suite of products that can be used together to provide a comprehensive optimization solution. For example, Optimizely Web Experimentation and Optimizely Personalization can be used in synchronicity to conduct A/B testing and personalize website content based on visitor behavior, respectively.
By using these products together, businesses can gain a deeper understanding of their customers and optimize their website's performance to provide a more personalized experience, ultimately leading to increased conversions and revenue.
Optimizely's comprehensive experimentation platform has provided significant benefits our business. By having access to multiple testing, personalization, and analysis tools within one platform, businesses can streamline their experimentation process, saving time and resources. For example, we can design and launch experiments quickly and easily using Optimizely's user-friendly interface without requiring extensive developer resources. Additionally, we can use the platform's analysis tools to gather real-time data and insights about user behavior and experiment performance, allowing them to make informed decisions about what changes to implement on their website. Overall, by having access to all these tools within one platform, our business can improve our website's performance and customer experience more efficiently, leading to increased conversions and revenue.
Significantly easier user-inferface, and ability for folks throughout an organization to use and report on.