Item: Optimizely Web Experimentation
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

A/B testing web optimizations to increase conversions on the site.

Pros and Cons

Provides shareable links of reports for broader visibility
Customizable metrics to report on

Ability to simulate the preview on different devices
Statistical significance estimate in the report seems to fluctuate often, with no context or update on what changed and why

Return on Investment

Money saved not investing in engineering time to implement changes that are not going to move the needle in terms of conversions.

Scalability

We have not used Optimizely Web Experimentation long enough to get a great sense of this.

Optimizely Platform Scope

We have yet to utilize all of these features.

We pivoted to Optimizely Web Experimentation because Google Optimize was sunsetted as a product by Google. Optimizely Web Experimentation has more features available, such as the statistical significance estimator, ability to run more than 5 experiments at a time, and ability to measure more than three objectives at a time.

Other Software Used

ClickUp, Slack

Likelihood to Recommend

Optimizely Web Experimentation is great for testing simple front-end changes (specific images, layouts, copy).

Optimizely Web Experimentation Review

Overall Satisfaction with Optimizely Web Experimentation