Using Oracle SRM in a growing retail environment

We use Oracle SRM to manage all of our social platforms from creating and publishing posts to listening to competitor activity across the internet. Currently is used only by our Marketing department. However, we have crossed trained our HR department to use the platform for their own social channels when it comes to recruitment and cultural content. It helps us see how effective our digital content is and also allows use the efficiency and flexibility of building and executing social content in house.