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Oracle Social Cloud Review: "Using Oracle SRM in a growing retail environment" Social CloudUnspecified7.559101
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Updated April 29, 2015

Oracle Social Cloud Review: "Using Oracle SRM in a growing retail environment"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Oracle Social Marketing, Oracle Social Engagement & Monitoring

Overall Satisfaction with Oracle Social Relationship Management (SRM)

We use Oracle SRM to manage all of our social platforms from creating and publishing posts to listening to competitor activity across the internet. Currently is used only by our Marketing department. However, we have crossed trained our HR department to use the platform for their own social channels when it comes to recruitment and cultural content. It helps us see how effective our digital content is and also allows use the efficiency and flexibility of building and executing social content in house.
  • Publishing in one place - we can quickly publish to all of our platforms from one place
  • Campaign metrics - can tag each post to a campaign and measure effectiveness at the campaign level
  • Competitor listening and sentiment analysis, can create topics to listen around our competitors and also the sentiment their customers have for them.
  • Can't like a tweet directly from the platform
  • Some the modules for creating contests and coupons are hit on miss on actually working and posting correctly to a platform
It works really well, but we have had a little trouble with some of the modules.
Very good, easy to respond directly within the platform, however, not being able to favorite tweets or some of the other things that are available natively can be a bit frustrating.
Does a good job of picking up all conversations and there is a lot of customization available around what content you can pull into a specific topic. However, once in a while it does miss a conversation (this may be due to how we have the parameters set up).
Also, we can't currently create custom reports and then export them to PDF to share with other team members.
This a great tool for a large and growing enterprise, we are definitely not using it to it's full capabilities but enjoy having features that make it so we can complete a lot of social activities in house. Due to the nature of our competition it is useful to be able to see conversations that are occurring around their business and the industry.
Specific training for different members of your team?

Oracle Social Relationship Management (SRM) Implementation