Item: Outreach
Rating: 9
Author: Farouk El Hamzawi

Usability

It's pretty straightforward although I would say some of its best features are hidden/not advertised as much as they should be. For example, the ability to create numerous tasks and go through them en masse through the task viewer. Once again, I reiterate that the lack of a mobile user experience can be of hinderance and would love to see a solution to that soon.

Use Cases and Deployment Scope

Currently, it's being used by our sales team to engage with prospects and follow up accordingly. With a number of different personas and scenarios that trigger our outreach, we can plan and draft messaging well in advance and collaborate on our messaging with colleagues.

In terms of the business "problem" it's addressing - we're able to easily reach out to our prospects that are either inbound or outbound.

Pros and Cons

Organises my outreach
Automatically follows up with those who haven't responded
Very useful for international calling

Compatibility with Apple Mail - e.g. so emails sent from iPhones can also be tagged
iOS app for use on iPad
Enhance collaboration on sequences created by other users

Return on Investment

Increase in meetings as a result of follow up emails i had forgotten about
Saved me time on messaging and writing the same emails over and over again.
Super helpful to see how others are writing to other prospects and using that for inspiration

Other Software Used

Salesforce Identity, LinkedIn Sales Navigator, Apple iCloud

Likelihood to Recommend

Well suited for mass outreach to prospects at the top of funnel in a sales process so you can easily send multiple emails at once. This enables us to deal with our inbound flow quite easily and focus our attention on outbound. It can however be sometimes difficult to track those who have replied with OOOs and can be paused from sequences so it would be great if we could set a timer to re-trigger those folks after a period of time.

Super sales tool!

Overall Satisfaction with Outreach