Great tool for editorial teams looking to understand their content
February 22, 2020
Great tool for editorial teams looking to understand their content
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
Our editorial team uses Parse.ly to gauge the success of our content—traffic patterns, engagement, how it's traveling off-platform, etc. We also use it to determine when stories might be "popping" across the Medium platform that we may want to repromote or amplify (a custom program on our platform). We also use the "referrals" section to identify possible new partnerships/aggregation opportunities for our publications.
- Detailed Referral Sources: You can see exactly what websites are converting, and in some cases can get really granular to see what pages on the sites are converting (especially useful to see what Twitter users are talking about your content to see how it's resonating and identify influencers)
- Great Real-Time Metrics: Can quickly see how a post is performing and make changes to framing if needed; can see if it's working as intended on the platforms it's optimized for.
- Reporting functions are pretty basic. It would be great to see Parse.ly build out more custom options for reporting that get a bit more advanced for users that are more comfortable with data manipulation.
- Right now you can't adjust dashboards to show a weekly or monthly trend view—this is necessary and a pain point for us as we try to identify trends.
- Has helped our editors adjust content strategy to better serve audience.
- Has helped us identify UGC content we want to bring into our platform.
Parse.ly was already used at my company when I started, we stayed because they'd done a lot of work on their end to make sure that our site's architecture was properly read in our system. We appreciated the work they put into making the system work for us. I did miss the "heatmap" provided by Chartbeat which showed us exactly how people were behaving on-page but otherwise found Parse.ly very competitive with those platforms.
Do you think Parse.ly delivers good value for the price?
Yes
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
Yes
Did implementation of Parse.ly go as expected?
Yes
Would you buy Parse.ly again?
Yes