Overall Satisfaction with Qubit
We are using Qubit's opentag and conversion testing products. Opentag does what it says in the tin; allowing us to quickly deploy out marketing tracking technologies. The conversion platform is managed centrally by our marketing team who then act as service providers to product teams alongside their focus on top of funnel conversion projects. We are increasingly using Qubit to test new product features.
- Allowed us to deploy personalised tests remarkably easily. Their dashboard it simple to use. It allows non techies to launch simple tests as well as giving us the potential to deliver more complex tests
- Brought a level of insight and methodology into the business which had previously been lacking. We now think about preoccupy development in a different way.
- The account management and level of commitment from our team is outstanding.
- Qubit is extremely powerful technology. To get the most from it as early as possible in hindsight it would have been beneficial to have more technical support during those early stages.
- I would like to see more development of tools that allow us to surface particular conversions issues - heat maps, scroll tracking etc.
- Increased visit to registration rates from non-conversion focussed content
- Improved form completion rates
The key use of Qubit is their ability to extract a huge amount of data and then manipulate that into deeply personalised tests. It's an incredibly powerful product that has endless possibilities. Most other conversion products test against all visitors without the ability to segment based on user behaviour. Our testing with Qubit is therefore much more likely to achieve the results we want.
Take the time to fully understand the feasibility of deploying Qubit's data layer. It is not a standard A/B testing tool. Do not expect to use it for page v page type testing. It's value is in turning large data sets into actionable test ideas.
The volume of rich data that we are working with allows to continuously test new ideas and product features. That will run for a long time.