Qubit Team transformed a technology into a product to drive and understand dynamic customer segments
Updated December 08, 2016

Qubit Team transformed a technology into a product to drive and understand dynamic customer segments

Paul Turbelin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
  • The team support
  • Data preparation for strategic review
  • Growth hacking project management
  • Test throught multi-device environment
  • CRM algoritms into A/B test console
Qubit is helping us to understand the customer journey first. The approach based on best practices makes a win many times for our company. We are not focusing on a reinvention of the wheel.
  • Before a change on the website we make some test and we learn.
  • We correlated customer opinion with contextual information.
  • We are looking to the data.
For now we are not looking for a socio-demo segmentation. Until we are working with Qubit we are to looking to speak to the all population. Qubit authorized the company to identify users. The Qubit team is helping to rationalize the deployment of segmented events.
Qubit required maturity to be compared with French competitors.

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