Marketing automation leader in the market.
December 23, 2021
Marketing automation leader in the market.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Advertising
Overall Satisfaction with Salesforce Marketing Cloud
Salesforce advertising studio is used in our organization for lead generation which makes it a relatively easy task to create new leads with more efficiency, moreover, we market new products to our customers on an individual basis which creates a good experience. It also helps us to engage with inactive customers which results in great marketing.
- Up selling and cross selling current customers.
- Better lead generation.
- Awareness for active customers and engagement with inactive customers.
- User interface is complicated and not marketing friendly.
- Price of the product is kept on the upper side.
- Email look different between different email clients which varies quite a lot.
- Engagement with customers has increased which increased the ROI.
- Increased the scope of up selling and cross selling to current customers.
- Easy lead generation helps in decreasing the turn around time.
Salesforce advertising cloud is easy to use with drag and drop functionality through which we can create professional-looking Emails. The user interface is good but it only lacks is the learning curve which is more and is not easy to understand by marketing people. Other than that, it is a great tool.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes