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Use Cases and Deployment Scope

We use SEMRUSH, for 360º diagnostics for our clients. Some of my clients have their own independent account and it is very easy to share it between registered users.

The tool helps us in these processes:

Keyword analysis
Content creation
Technical diagnosis
Link analysis
Prospects
Keyword ideas
Gap vs. competitors

Something we really like is its constant evolution. Important in digital. Every day they have new features.

Pros and Cons

Keyword Research
Content creation
Support
Alerts for changes
Evolution

More tools for Local search
Some features work well for English but not for Spanish.
In the future, the option to export to Google Drive should be explored. (Spreedsheets, docs, etc).
Black mode!

Return on Investment

I measure my clients by the site's Health Score (Semrush feature). Minimum 85.
We totally detoxify a site with toxic links.

Alternatives Considered

Moz, Ahrefs, KWFinder and Majestic SEO

I alternate several tools. But for example, I used to use Moz and Ahrefs, now I only use Semrush for technical issues.

For Keywords research I use Semrush and others, to have different sources of information and compare to validate.

Key Insights

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Other Software Used

KWFinder, Moz, Ahrefs, Screaming Frog SEO Spider, Majestic SEO, Yoast Wordpress SEO Plugins

Likelihood to Recommend

SEO and Digital Marketing Agencies
SEO Consultants
Content Writers
Freelance
Trend Research
Opportunity Gaps
Competitor research
Massive ad creation