Silverpop, 2nd to others
January 14, 2014
Silverpop, 2nd to others
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction
- Marrying multi-channel reporting.
- Not looking at email analytics in a vacuum.
- Interface is simple.
- Clunky interface.
- List segmentation not as robust as other tools.
- Not as used as other platforms, harder to train employees.
- More insight - more testing - more optimizations
- Making a case for social
Product Usage
3 - Marketing, administration, sales
2 - Marketing team manages and leads