Thoughts on Experiences
April 26, 2018

Thoughts on Experiences

Nikki Harmon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Experiences

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Currently, CMT is just using the Experiences tool. We're using it for shoppable Instagram pages and getting ready to leverage the poll/live vote capabilities.

Pros

  • The interface is pretty intuitive and easy to use.
  • There are so many great visualizations available in Experiences that we're continually finding new uses.
  • The team at Khoros is super responsive and great about educating/training us on the tools or giving advice on specific activations we're trying to execute.

Cons

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
I think it could help our organization in a number of ways if we're able to expand to more tools within their portfolio. It's really the cost that's holding us back because we are such a small team.
Social at CMT, like many other companies, is becoming increasingly important. Many of our shows survive and thrive because of their fans so it's critical to get the word of mouth loud and strong.
It's allowed us to better connect our Instagram community to all of our other content sources with the shoppable pages. IG has one of our most engaged fan bases so it's been a great tool in expanding how we can engage with them and give them access to all of our content and news.
I think Khoros and Sprinklr are the two top tools from my evaluations in this role and in my previous role at Mattel.
If you're looking for ways to visualize your data or content, the experience is a fantastic tool. We haven't used any of the other tools so I can't speak for those.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Not Rated
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

No, I think they did a great job with on-boarding us to Experiences and we've been very happy with the individual coaching/training sessions we've had with Nicole at Khoros.

Khoros Marketing (Formerly Spredfast + Lithium) Support

The coaching team is fantastic! Customer service, when we have issues, could be a little faster but they have been able to help.

Using Khoros Marketing (Formerly Spredfast + Lithium)

As I said earlier, I think the interface is intuitive and pretty easy to use/learn.

Comments

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