Item: Sprout Social
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Sprout Social is an invaluable tool for our organisation, as it effectively addresses critical business challenges in the dynamic world of healthcare marketing and communication. With Sprout Social's social listening tool, we're able to monitor our online reputation in real-time, ensuring we're ahead of potential issues.

The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts. For us, one of the standout features is its social engagement capabilities; the smart inbox enables us to provide exceptional customer service across a huge amount of accounts, meaning we can respond promptly to patient inquiries and feedback, whereever it's given.

Sprout Social's analytics and reporting tools make it really easy for us to read our data and make to make informed decisions, helping us optimise our social media strategies and resource allocation.

I think it's a highly powerful tool if you're managing a lot of different accounts or are a large organisation, and is very reasonably priced.

Pros and Cons

Content scheduling
Data analysis and reporting
Social Listening

Technical support

Return on Investment

Improved efficiency, saving time and money
Increase in brand perception as we're able to tackle issues quickly and easily
Content quality has improved as we're now able to deep-dive our content performance and tailor future social towards our previous successes

Alternatives Considered

Hootsuite

Although the products are very similar, I've just found Sprout Social more intuitive to use. The dashboards they provide and how they've streamlined processes within the platform, prove for a very positive user experience for us. In my opinion, everything is simply laid out, easy to find and easy to interact with. I think Hootsuite is very competively priced, but I think Sprout Social has effortlessly allowed us to manage a huge amount of accounts and users, whereas Hootsuite is more suited to smaller organisations.

Key Insights

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Other Software Used

Canva, Shopify, Wix

Usability

I think Sprout Social overall usability is a positive one and it's been invaluable for our organisation. It provides a good scope of functionality, it's user friendly with a great interface and it's fairly priced. The game-changer for us is it's management of a huge amount of accounts and users, which is performs effortlessly. We've had some publishing issues and the tech support hasn't been perfect, but overall it's a great product for large organisations.

Support Rating

The technical support from Sprout Social hasn't been the best I've experienced.

Likelihood to Recommend

In my opinion, Sprout Social is a well-suited tool for our organisation, due to its intelligent functionality and amount of resources. I think it's fairly priced and easy to use across colleagues of all capabilities. The downfalls we've experience though have been technical and the support in these scenarios hasn't been as attentive as it could've been.

Sprout Social has been invaluable for our healthcare organisation

Software Version

Overall Satisfaction with Sprout Social