Good SEM Competitor Tool
September 27, 2018
Good SEM Competitor Tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SpyFu
The ad agencies I've worked at have used SpyFu to gain competitive intelligence. This is something SEM vendors partially provide and SpyFu helps fill in the gaps to work on a holistic SEM strategy.
- Estimated cost per clicks by competitor. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked
- Estimated monthly traffic volume & costs associated with higher spending competitors. SpyFu provides deeper intel than the engines b/c the data is segmented by domain and is not masked
- The cost per click information is not terribly accurate but can usually be used directionally. Obviously, with a paid product, people want exact data
- The free tool has limited data that mainly show vague feedback on your competitors. Def need paid version for any useful info.
- Positively impacts business objectives due to utilizing the competitive data SpyFu supplies to lower media costs.
- Positively impacts business objectives due to utilizing the competitive data SpyFu supplies to purchase media in profitable areas your program doesn't already cover.
There aren't a whole bunch of companies that does what spyfu does well. I believe Spyfu also has the cheapest paid version of the lot